Because knowing what to expect gets old
Have a new experience each playthrough in these roguelikes
Describing a video game as a roguelike relates to how it's structured more so than its genre. It means each time you start a new playthrough everything gets randomised to keep things fresh, with extra stuff getting unlocked if you do well. For example, enemies might appear in different places, or you'll collect weapons you've never seen before. Because of that, most genres can also double as a roguelike, whether that's a shooter, strategy game or even a puzzler. So, the reason to dive in is that you're after a shorter experience that throws something new at you each time.